BroadReach Healthcare has been an influential force in healthcare. BroadReach needed a strategic marketing presence to expand its footprint in digital health solutions and on-the-ground health partnerships. Since its inception, BroadReach has focused on addressing some of the world’s most pressing health challenges through innovative solutions.

To help reposition the company from a professional services firm to a consulting company with technology at its core, SCG supported BroadReach with a new logo, website, office environment, and social media presence and designed the UI/UX for their mobile and desktop analytics platform.

Storytelling and Impact Communication: BroadReach leverages storytelling to communicate the impact of its programs, particularly in resource-limited settings. This approach emphasizes human-centered stories, showcasing real-life improvements in health metrics, such as increased viral load suppression rates in HIV treatment programs across East Africa.

Technology-Driven Brand Positioning: BroadReach’s marketing positions it as a pioneer in tech-driven health solutions, utilizing advanced data analytics and AI to support healthcare delivery. This positioning attracts partnerships with governments and NGOs that seek sustainable, tech-based healthcare solutions to scale their impact.

Collaborative Content and Thought Leadership: Through partnerships with governments, donors, and healthcare entities in over 20 countries, BroadReach effectively uses case studies, reports, and thought leadership pieces to demonstrate its expertise and influence. This content is shared across multiple platforms, reinforcing their position as a thought leader in healthcare development.

BroadReach’s marketing has successfully resulted in increased visibility, leading to expanded partnerships across 20+ countries and recognition in high-profile case studies, such as those supported by Microsoft 4Africa. These campaigns have helped BroadReach drive impactful health outcomes in collaboration with large health initiatives globally