E.J. McKay is a leading boutique investment bank based in Shanghai, China, specializing in mergers and acquisitions (M&A) and cross-border advisory services. Known for its expertise in the Asian market, E.J. McKay supports international companies entering or expanding in the region through strategic partnerships, acquisitions, and market entry advisory.

In a competitive and evolving investment landscape, E.J. McKay needed a targeted marketing solution to increase brand awareness among high-level decision-makers in finance and investment, especially in Europe and North America. The firm aimed to establish its expertise in the Asian market while attracting new clientele seeking cross-border M&A advisory services. SCG developed a strategy, branding, content, website design, development, marketing plan, and execution.

Content and Thought Leadership: The firm developed thought leadership content, including white papers, market insights, and case studies on Asian M&A trends. These were distributed via its website and LinkedIn to position E.J. McKay as an authority in the cross-border M&A field.

Targeted LinkedIn Campaigns: E.J. McKay utilized LinkedIn’s B2B marketing solutions to reach C-suite executives, investors, and strategic decision-makers. LinkedIn ads and sponsored content highlighted E.J. McKay’s track record, reinforcing its expertise in Asian markets and expanding its digital footprint among potential clients globally.

Enhanced Digital Presence with SEO: E.J. McKay optimized its website with SEO strategies to improve search rankings for key terms related to M&A in Asia. This enhanced visibility in search engine results, increasing organic traffic from prospective clients seeking advisory services for market entry in Asia.

Through this integrated approach, E.J. McKay saw significant growth in qualified leads and website traffic. Enhanced brand positioning and direct outreach via LinkedIn, facilitated new partnerships, and increased client engagement. The SEO efforts also contributed to higher visibility, cementing E.J. McKay’s reputation as a trusted advisor in Asian cross-border investments.