SEM turns up the volume of your website traffic.
SEM is one of the most cost-effective ways to grow your business in an increasingly competitive online marketplace.
By strategically deploying keywords that matter to your target customers, we can help you rank higher in search results and attract the right site visitors.
The foundation of Search Engine Marketing is keyword research. We use an industry-leading keyword research software to determine which keywords are best for your business, then create accounts around those keywords and structure them such that they’ll drive relevant traffic to your site. We also use Google Ads' auction system to bid on valuable keywords. This means that when people are searching for the goods or services you offer, your name will be more likely to come up in the paid search results.
Laying the foundation
The foundation of Search Engine Marketing is keyword research. We use industry-leading keyword research software, to help us figure out which keywords are best for your business. We then create accounts around those keywords and structure them in such a way that they will drive relevant traffic to your site.
Google Ads
We also use Google Ads’ auction system to bid on valuable keywords so that you can get more exposure from users who are searching for something similar to what you offer. The more people who see your ads, the more likely they will click on them!
Ways to be seen:
- Search – Drive sales, leads, or site traffic by getting in front of people who are searching
- Display – Build awareness and consideration with memorable, visually engaging ads
- Shopping – Show up when people are shopping with visually engaging product listings
- Video – Boost awareness, follow up with former ad viewers, and reach potential customers
- App – Reach people who are interested in apps like yours to drive installs
Google’s organic search results has an average CTR of 27.6%
Google’s organic search results has an average CTR of 27.6%
Google’s organic search results has an average CTR of 27.6%
Google’s organic search results has an average CTR of 27.6%
Google’s organic search results has an average CTR of 27.6%
Behold, the power of SEM
- The average click-through rate (CTR) for the first position on a Google search query is 19.3%.
- Adding a video to your site’s landing page can increase your chances of appearing on Google’s first page by more than 50%.
- 63% of internet users will click on a Google paid search ad.
