What is the return on investment (ROI) for implementing quality design?

Design can have a profound effect on your marketing success.

According to research by the Stanford d.school and IDEO, when companies focus on design early in the product development process—including packaging, user experience and website design—they’re able to increase their ROI by 5x!

In addition to supporting your content marketing efforts and driving traffic back to your site, design can also have a huge impact on the ROI of your campaigns. In fact, it’s been found that a well-designed landing page can increase conversion rates by up to 80%.

A well-designed landing page is user-friendly and intuitive. Arresting visuals, easy-to-digest text, and a clear call to action can powerfully increase engagement and conversion rates. This is why it’s essential to have a designer on board who knows how to create stunning yet functional landing pages.

When you design with the right intentions, you’ll reach a larger market share.

Designing with the right intentions means continually asking yourself:

• Is this design right for my audience?
• Does this design tell the story of my brand?

Designing for your audience means creating experiences that have value to them. If your site is easy to navigate, and resonates with their needs and preferences, they’ll stay longer and return more frequently. If it isn’t, they’ll go to your competition instead.

Telling the story of your brand through design means communicating how you’re different from other companies doing similar things, and what you deliver for your customers, in both a practical and emotional sense. Good designers know how to use structure, shape, color, type, and photography to convey these messages and create an immersive experience that is wholly unique to your brand.

Design isn’t just a “nice to have” — it’s essential to your marketing success.

Design plays a crucial role in marketing as it helps attract attention to marketing materials and activities while enhancing the quality of the message being conveyed. Good design is important in creating a positive emotional connection with the audience, which is a significant factor in today’s world of marketing. Furthermore, design thinking offers a defined process for innovation, which is often more effective than trial and error when testing and experimenting with what works in marketing.

Sources

1. dschool.stanford.edu – Get Started with Design Thinking

2. smashbrand.com – The Complete Packaging Design Process

3. ux.stackexchange.com – What is the ROI of UI or UX design?

4. interaction-design.org – The 5 Stages in the Design Thinking Process

5. filestage.io – The 11-Step Packaging Design Process

6. interaction-design.org – Improve Customer Experience with UX Investments that Increase ROI