SEO is one of the best ways to bring in new website visitors.
Search engine optimization (SEO) is a long-term strategy, not a quick fix. Once you’ve optimized your site for search engines and made it easier for people to find your content, you can look forward to steady increases in traffic over time as more people discover your site.
The cornerstone of SEO is keywords. Keywords are words and phrases that people search for online. They help search engines find websites and give you direction on what topics people want information about. You should use keywords in your title tags, meta descriptions and H1 tags on your site.
Some keywords have higher search volume than others.
Choosing the right keywords for your website can be a bit tricky, as there are many factors to consider. It’s important to conduct thorough keyword research, either by using tools available online or, better yet, by hiring an SEO expert to help optimize your keywords.
By doing this:
- You’ll have a better understanding of the keywords that are relevant to your business.
- You can determine how competitive those keywords are, and if they’re worth pursuing.
- You can see how many people search for those keywords, which will give you an idea of how much traffic they’ll generate.
- And, most important, you’ll be able to tell whether or not it’s worth investing money into SEO services to increase your rankings and visibility on Google Search results pages.
SEO isn’t just about keywords—it’s about optimizing your content.
In addition to using the right keywords in your title tags, meta descriptions and H1 tags on your site, you need to make sure that the content on your website is relevant to the keywords you’ve chosen. When people come to your site via search results or paid search advertisements, you need to deliver on the promise of your keywords, with the kind of content visitors were searching for.
The impact of SEO is undeniable
- 93% of online experiences begin with a search engine, highlighting the importance of being present in search engine results.
- 68% of online experiences still begin with a search engine, and 53.3% of all website traffic comes from organic search.
- 88% of people perform online research before purchasing online or in-store, underscoring the importance of having a solid online presence.
- SEO generates more leads than any other marketing initiative for 57% of B2B marketers.
- Search engine optimization has become the forefront of a successful marketing strategy.
- A study found that only 0.63% of Google searchers click on results from the second page, emphasizing the importance of ranking high in search engine results.
