Get our arms around an app’s functionality and the needs of the people using it — that’s the first order of business when creating a user interface and the experience around it. Then establish the information hierarchy, color palette and design to make insights accessible quickly when using a laptop or mobile device out in the field.  In this case, the app helps professionals working in emerging economies deliver health care and human services to underserved populations.  It’s an honor to be part of the solution.