How do we capture the desired look and feel for a new organization or one entering a new stage of growth?  With a mood board.  When a health care chain in Greater Boston needed to refresh its brand to reflect exciting new capabilities, facilities, and partners, we created a mood board using existing imagery and type treatments that communicate the emotions they want to convey.  Once a client approves the direction, it’s time to create original designs all an organization’s own. It’s an exciting process that puts everyone in a good mood!